‘Denim Futures’ is a showcase hosted by Fabrica X, within The Mills Fabrica, dedicated to celebrating the innovations that are revolutionising the denim industry.

With 13 exhibitors, the London based display aims to unveil cutting-edge technologies that are reimagining the way we make denim, paving the way for a more responsible future for both people and the planet.

The team approached me with a need to develop a visual identity for this campaign, to then create assets that will be printed across the physical space, social, invitations and e-mail.

The execution resulted in a successful campaign running over 5 months in the space in Kings Cross London, as well as online.