ASSOCIATE CREATIVE DIRECTOR: ABE PIERCE | SENIOR ART DIRECTOR: CHELSEA CARPENTER | ART DIRECTOR: GIDEON VIRGADAMO | PROJECT MANAGER: EDWARD DEL-PRINCIPE

May the Fourth is one of the largest annual events on the LEGO calendar. Our team was responsible for translating this monumental occasion into our LEGO stores in the form of a campaign brand, in-store design and online presence for shoppers.

STATISTICS:

Traffic for the campaign landed +11% ahead of 2024.

Strong performance across marketing levers, especially paid search and paid social.

Footfall: +4% YOY with positive feedback on M&T, headbands and new postcards developed by our team.