LEGO Exclusives
Motion, Social
Hogsmeade™ Village
Bespoke motion content to promote the Harry Potter Exclusive product, used on the PDP and cut for paid social and in-store screens.
Each frame incorporates the characters acting out infamous scenes throughout the movies, such as Harry Potter taking the lollipop under invisibility, Hermione and her butter beer moustache, and the levitating of Katie Bell.
ASSOCIATE CREATIVE DIRECTOR: ABE PIERCE
SENIOR ART DIRECTOR: CHELSEA CARPENTER
ART DIRECTOR: JOSHUA LANG
3D VENDOR: SIR LANCELOT
The City Tower
Bespoke motion content to promote the CITY Exclusive product, used on the PDP and cut for paid social and in-store screens.
The camera follows the hijinks of the pigeon around the set, coming into contact with various minifigures included, as they interact with the crane, vehicles, rocket and rooms at the back of the set.
ASSOCIATE CREATIVE DIRECTOR: ABE PIERCE
SENIOR ART DIRECTORS: CHELSEA CARPENTER, JENNIFER GRACE
ART DIRECTOR: ANDREW ROY
3D VENDOR: SIR LANCELOT
Disney Tim Burton's The Nightmare Before Christmas
Bespoke motion content to promote the Nightmare Before Christmas Exclusive product, used on the PDP and cut for paid social and in-store screens.
We start on the iconic silhouette of LEGO Jack and Sally on the hill, as Zero moves up towards them and they wave off to the rest of the cast. The pan out included some fun extra animations we repurposed elsewhere, including the mayors head spinning and Sandy Claws flailing in the bathtub.
ASSOCIATE CREATIVE DIRECTOR: ABE PIERCE
SENIOR ART DIRECTOR: CHELSEA CARPENTER
3D VENDOR: SIR LANCELOT