Koalaa offers comfortable, easy-to-fit, affordable prosthetic arms for kids and adults around the world. Their mission is to make prostheses comfortable and affordable to anyone on the planet.

Their branding needed to reflect their core values and personality — trustworthy, friendly, approachable and unstoppable.

The logo had to be flexible, working across several different materials and touch points. This didn’t just include digital and print, but also on the products themselves. This meant an identifiable logomark was essential.

I designed and led the entire branding process, working with the founder to produce a compelling logo design and brand guidelines. The brand has featured on several media outlets including BBC News and ITV.